Most founders' advice skips the part where everything goes wrong, Aim doesn't 👀
If you've ever sat through a startup panel and wondered why everyone sounds like they've only ever won, you're not alone. The failure rate, the near-misses, the deals that fell apart because someone lost face in a meeting, the cultural landmines that no MBA covers: this is the stuff that actually shapes whether you survive building a business in Southeast Asia.
Amarit "Aim" Charoenphan knows this better than most. He's one of Thailand's most recognized startup ecosystem builders: co-founder of HUBBA, Thailand's first coworking space and the only Google for Startups Partner Hub in the country, co-founder of Techsauce, one of Southeast Asia's leading tech media companies, and an angel investor who has actively coached over 1,000 startup founders over the past decade. Forbes Asia 30 Under 30. Thailand Startup Enabler of the Year. He's seen what works, and more importantly, what quietly kills companies that thought they were doing everything right.
In this Main Week keynote, Aim gets candid about f*ck ups, face, and the unwritten rules of doing business the Thai way. Not the polished retrospective version, but the actual texture of navigating failure, reputation, and relationships in a culture where how you lose matters as much as whether you win. The stuff no accelerator program puts in the curriculum but every founder operating in Southeast Asia eventually learns the hard way.
This is a rare chance to hear it before you need it.
